

“What I came out with is a product that exceeded my expectations. “Because of all the time that’s been between the show and now, I’ve been able to fine-tune the product and make it better and better and better,” Pannell said. His involvement has allowed Pannell to build the product he imagined in the first place and finally launch it. Joshua Looney of Phoenix said he was drawn to the simplicity of the broom’s innovation and called it a “revolutionary product.” Now he is the CEO of SweepEasy. He got out of that contract and found a new investor through a mutual friend. It was just a terrible product, and I said this is not my vision for my product,” Pannell said.

“People loved it because it had the scraper, but it was just a cheap broom. That was the version he first sold online, but reviews ranged wildly from one star to five stars with nothing in between. To get the broom made, Pannell went into businesswith some people who turned out to be “not good guys.” Pannell said they had a vision of a cheap version of his product. The SweepEasy broom’s standout feature is a retractable scraper, plastic or metal, that can be engaged to remove items stuck to the floor, such as gum, slime, dried glue and stickers. “I knew I had a great product I just didn’t have the product made yet,” he said.

Despite the family stress, Pannell did not want to give up. They were very hard times financially and personally. He and his wife Melissa tapped out their resources, including $70,000 in credit card debt. When it was clear there was no way forward with a “Shark Tank” deal, he began looking for other investors. He has been in talks with a janitorial company, big box stores and a local retailer.
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He heard from daycares, restaurants, movie theaters, pet shelters, schools, churches and school bus companies. I had a huge following after the show, worldwide,” Pannell said. But he’s careful to keep a cordial relationship with the show.
